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Senior Digital Marketing Executive

Job Benefit

  • Insurance
  • Travel opportunities
  • Incentive bonus
  • Health checkup
  • Training & Development
  • Annual Leave

Job Description

The Senior Digital Marketing Executive will responsible for performance of Social Media Accounts/Channels of Opal and Opal’s Customers. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals communication, brand building and online conversions:

  • Co-operate with Account Manager and team-members to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action;
  • Moderate all user-generated content in line with the moderation policy for each community;
  • Create editorial calendars and syndication schedules;
  • Define most important social media KPIs;
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content;
  • Setup and manage Social Ads (Mostly Facebook and Instagram) to achieve Client’s KPI;
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information;
  • Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players and coordinate actions;

Job Requirement

  • Proven working experience in social media marketing, or as a digital media specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Excellent communication skills, both in writing and verbal
  • Able to work well under pressure and tight deadlines
  • Team work spirit
  • Strong leadership and time management skills
  • Fluent in English. Knowing French is a plus

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