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[TAM SƠN] HCM - Deputy CRM Manager

Job Benefit

  • Laptop
  • Insurance
  • Travel opportunities
  • Allowances
  • Incentive bonus
  • Health checkup
  • Salary review
  • Annual Leave

Job Description

The Deputy CRM Manager is responsible for planning and executing CRM’s activities in order to ensure a positive relationship between the company and its customers/partners. He/she should create new opportunities for business development through CRM’s activities within the Loyalty & Partnership function.

        1. Prestige Client Management:

  • Work on personalized CRM strategies tailored to specific customer segments such as Elite Treatment program, Special occasions gifting, Birthday gifting for VIC and other campaigns for VIC.
  • Analyze customer data to create segments based on behavior, demographics, preferences, persona... and propose changes to improve the effectiveness of retention and upselling programs; increase customer satisfaction and loyalty.
  • Ensure seamless collaboration with RT and MKT to execute VIC client events.
  • Work closely with Marketing team to develop client communication schemes fulfill and amplify CRM objectives.
  • Supervise implementation of Brand's CRM guideline.
  • Manage CRM budget and KPIs.
    2. Partner Management:
  • Identify, establish and nurture strategic partnerships with external businesses to acquire new potential customers through joint events and exclusive promotions.
  • Collaborate with RT and MKT team to implement effective strategies that capitalize on partnership opportunities to drive revenue.
  • Work with internal teams to ensure seamless integration of partnership benefits.
  • Track and manage partnership commitments, ensuring both parties derive maximum value.
  • Monitor and report on KPIs related to sales generated through partnerships.

Job Requirement

           1. Core Competencies

  • Customer connectedness and Customer centric mindset
  • Efficient problem-solving and Decision-making
  • Clear and effective communication
  • Emotional intelligence
  • High degree of organization and delegation
  • Integrity, Logical thinking, Objectivity
  • Time management, Priority management, Project management
  • Leadership
  • Training
    2. Skills
  • Graduated from economics, business administration, marketing or related fields
  • 4 years of proven working experience in customer segmentation, marketing, retail operations, private banking, guest relations or partnership management
  • Fluent in writing and speaking English (TOEIC 700, IELTS 6.5 or above)
  • Proficient in Microsoft Office 365
  • Good synthesis, analysis and reporting
  • Hands on experience with CRM software/system
  • Event planning & execution is an advantage

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