The Deputy CRM Manager is responsible for planning and executing CRM’s activities in order to ensure a positive relationship between the company and its customers/partners. He/she should create new opportunities for business development through CRM’s activities within the Loyalty & Partnership function.
1. Prestige Client Management:
- Work on personalized CRM strategies tailored to specific customer segments such as Elite Treatment program, Special occasions gifting, Birthday gifting for VIC and other campaigns for VIC.
- Analyze customer data to create segments based on behavior, demographics, preferences, persona... and propose changes to improve the effectiveness of retention and upselling programs; increase customer satisfaction and loyalty.
- Ensure seamless collaboration with RT and MKT to execute VIC client events.
- Work closely with Marketing team to develop client communication schemes fulfill and amplify CRM objectives.
- Supervise implementation of Brand's CRM guideline.
- Manage CRM budget and KPIs.
2. Partner Management:
- Identify, establish and nurture strategic partnerships with external businesses to acquire new potential customers through joint events and exclusive promotions.
- Collaborate with RT and MKT team to implement effective strategies that capitalize on partnership opportunities to drive revenue.
- Work with internal teams to ensure seamless integration of partnership benefits.
- Track and manage partnership commitments, ensuring both parties derive maximum value.
- Monitor and report on KPIs related to sales generated through partnerships.
1. Core Competencies
- Customer connectedness and Customer centric mindset
- Efficient problem-solving and Decision-making
- Clear and effective communication
- Emotional intelligence
- High degree of organization and delegation
- Integrity, Logical thinking, Objectivity
- Time management, Priority management, Project management
- Leadership
- Training
2. Skills
- Graduated from economics, business administration, marketing or related fields
- 4 years of proven working experience in customer segmentation, marketing, retail operations, private banking, guest relations or partnership management
- Fluent in writing and speaking English (TOEIC 700, IELTS 6.5 or above)
- Proficient in Microsoft Office 365
- Good synthesis, analysis and reporting
- Hands on experience with CRM software/system
- Event planning & execution is an advantage
For more information, please visit: https://career.openasiagroup.com/