[TAM SƠN] HCM - Deputy CRM Manager

The Deputy CRM Manager is responsible for planning and executing CRM’s activities in order to ensure a positive relationship between the company and its customers/partners. He/she should create new opportunities for business development through CRM’s activities within the Loyalty & Partnership function.

        1. Prestige Client Management:

• Work on personalized CRM strategies tailored to specific customer segments such as Elite Treatment program, Special occasions gifting, Birthday gifting for VIC and other campaigns for VIC.
• Analyze customer data to create segments based on behavior, demographics, preferences, persona... and propose changes to improve the effectiveness of retention and upselling programs; increase customer satisfaction and loyalty.
• Ensure seamless collaboration with RT and MKT to execute VIC client events.
• Work closely with Marketing team to develop client communication schemes fulfill and amplify CRM objectives.
• Supervise implementation of Brand's CRM guideline.
• Manage CRM budget and KPIs.
  2. Partner Management:
• Identify, establish and nurture strategic partnerships with external businesses to acquire new potential customers through joint events and exclusive promotions.
• Collaborate with RT and MKT team to implement effective strategies that capitalize on partnership opportunities to drive revenue.
• Work with internal teams to ensure seamless integration of partnership benefits.
• Track and manage partnership commitments, ensuring both parties derive maximum value.
• Monitor and report on KPIs related to sales generated through partnerships.

           1. Core Competencies

• Customer connectedness and Customer centric mindset
• Efficient problem-solving and Decision-making
• Clear and effective communication
• Emotional intelligence
• High degree of organization and delegation
• Integrity, Logical thinking, Objectivity
• Time management, Priority management, Project management
• Leadership
• Training
  2. Skills
• Graduated from economics, business administration, marketing or related fields
• 4 years of proven working experience in customer segmentation, marketing, retail operations, private banking, guest relations or partnership management
• Fluent in writing and speaking English (TOEIC 700, IELTS 6.5 or above)
• Proficient in Microsoft Office 365
• Good synthesis, analysis and reporting
• Hands on experience with CRM software/system
• Event planning & execution is an advantage

For more information, please visit: https://career.openasiagroup.com/