[TAM SON] HN - Senior CRM Executive (Loyalty)

Tam Son International JSC is a member of the Openasia Group, a multi-industry investment group established in 1994 in Vietnam. Tam Son was initially founded in 2005 with a mission to bring global luxury fashion brands to Vietnam.

Since then, we have expanded our portfolio beyond fashion and into various luxury fields including watches, jewelry and audio-visual technology brands including Patek Philippe, Hermès, Vacheron Constantin, Piaget, Chopard, Bottega Veneta, Saint Laurent, Hugo Boss, Kenzo, Bang & Olufsen. Tam Son currently operates a network of 30 stores in both Hanoi and Ho Chi Minh City. The company plays an important role in the development of Openasia Group.

The Senior CRM executive is responsible for managing the organization’s CRM ensuring the company can make the most out of marketing opportunities it offers.

• Customer database management: Utilize and manage various systems regarding customer database to ensure high quality data as basis for all CRM activities.

• Manage the loyalty programs through delivering suitable treatment (events, gifts, coupons, etc.) to each customer segment in order to increase customer satisfaction and loyalty. Ensure and enhance the quality of each treatment delivered to customers.

• Analyze customer data and propose changes to improve the effectiveness of acquisition, retention, and upselling programs.

• Ensure customer experience and customer service standard are well maintained.

• Work closely with cross-functional teams to deliver optimized CRM campaigns.

• Work closely with Marketing team to deliver client communication schemes.

• Manage CRM spending budget and stock.

• Deliver reports and analytics as required by managers.

1. Core Competencies

• Positive thinking
• Creativity
• Flexibility
• Enthusiasm
• Dynamic

2. Skills

• Excellence communication skills
• Excellence problem solving skills
• Good negotiation skills
• Team work skills

3. Knowledge

• Graduated from economics, business administration, marketing or related fields
• 5 years proven working experience in customer service, customer experience, private banking, guest relations or partnership management
• Fluent in writing and speaking English (TOEIC 700, IELTS 6.5 or above)
• Proficient in Microsoft Office 365 • Good synthesis, analysis and reporting
• Hands on experience with CRM software/system is preferred
• Event planning & execution is an advantage

For more information, please visit: https://career.openasiagroup.com/